Key Takeaways
- Ethereum NFT collection Doodles partnered with Kellogg’s Froot Loops to place its distinctive pastel characters on a limited-edition cereal box.
- The 500 custom boxes, which quickly sold out at $50 each, included a digital collectible (NFT) minted on Coinbase’s Base layer-2 network.
- The partnership reflects Doodles’ new CEO’s strategy to refocus on “risk, disruption, and radical transparency,” using accessible, mainstream collaborations to push the brand into pop culture.
The world of high-value non-fungible tokens (NFTs) continues its push into the mainstream with a high-profile, cross-industry collaboration.
The popular Ethereum NFT collection, Doodles, has teamed up with Kellogg’s cereal brand Froot Loops to release a limited-edition cereal box, blending the brand’s iconic rainbow toucan with Doodles’ colorful, pastel characters.
Doodles Art Meets the Froot Loops Breakfast Aisle
On Wednesday, the collaboration launched with the sale of only 500 custom boxes priced at $50 apiece. Each purchase came with a unique digital collectible (NFT) minted on Coinbase’s Ethereum layer-2 network, Base.
The limited-edition boxes, which quickly sold out, underscore the collectible appeal of both brands. Doodles CEO and artist Scott “Burnt Toast” Martin highlighted the natural fit between the two, noting Froot Loops evokes a carefree, nostalgic feeling that aligns perfectly with Doodles’ colorful, distinctive, and unpretentious aesthetic.
Martin also drew a parallel between this collaboration and the legacy of famous artists like Andy Warhol and Norman Rockwell, who have also created art for such iconic brands.
The Strategy Behind Mainstream Partnerships
This collaboration follows Doodles’ previous successful team-ups with major names, including placing its characters on McDonald’s McCafe holiday coffee cups and partnering with Adidas. The move signals a strategic shift under CEO Martin, who took the helm in January 2025.
Martin’s leadership aims to distance Doodles from what he termed a more “corporate, extractive time” and refocus the brand on its creative roots, pushing culture forward in ways that are “fun and accessible.”
Partnerships with globally recognized brands like Froot Loops help achieve this by bringing the NFT brand into the homes and awareness of mainstream consumers who may not be familiar with crypto.
Community and Market Context
Despite the flagship Ethereum NFT collection’s floor price dropping significantly from its high of $57,000 to its current value of around $3,500, the community response to the Froot Loops collaboration was highly positive.
Community members appreciate seeing the brand “out in the wild in ways their friends and family can recognize and enjoy.”
Furthermore, the use of the Base network for minting the digital collectible suggests an embrace of scalable, modern blockchain infrastructure to deliver NFTs alongside physical products.
Final Thoughts
The Doodles and Froot Loops partnership is a smart, culturally resonant move that solidifies Doodles’ commitment to mainstream accessibility. By linking collectible physical art with on-chain digital assets and leveraging a major global brand, Doodles is successfully integrating the world of digital collectibles into everyday consumer life.
Frequently Asked Questions
How many Froot Loops Doodles boxes were sold?
Only 500 custom boxes were made available and quickly sold out.
Where was the NFT tied to the box minted?
The digital collectible was minted on Base, Coinbase’s Ethereum layer-2 network.
Has Doodles partnered with other major brands?
Yes, Doodles has previously collaborated with McDonald’s and Adidas.
